In today’s competitive world it has become imperative for companies, to stay ahead of their immediate competitors around the world. Online marketing is undoubtedly a powerful weapon to win this battle of increasing visitors but only if it is utilized in the proper way. In order to be successful in this mission, it is crucial for you to find new and innovative ways to generate more sales, for example, video marketing. It offers a great way to bring in more traffic to your business. After all, we all believe in what we see much more than what we read and hear.
According to a report initiated by Oracle, almost 82% of all content viewed online contains a video on their webpage. If your ultimate aim is to bring people to view your content, then you must create videos or live video content to give people a reason to stop on your website.
Introduction to the concept of video marketing
Video marketing is nothing but promoting brands, products or services using videos. The main ingredient that goes into the recipe of a promotional video is a strong marketing strategy.
Such videos can be of different types like
- Brand videos
- How-to videos
- Expert interview
- Demo videos
- Explainer video
- Animated videos
- Live videos
- Personalized messages
- Customer testimonial videos etc
If you have not tried video marketing yet, then you are definitely lagging behind in this race. Simple and raw contents make a video look more authentic than professionally directed video content.
Starting from camera equipment to lighting to editing software, the entire concept of video marketing is complex and that is why I have come up with a complete guide on the concept.
Why you should be focusing on video marketing for your business in 2019
The year 2016 has witnessed an increase in the popularity of the video marketing concept. In 2017 it has secured the top position in the list of marketing tactics, whereas 2018 has transformed the concept from a singular marketing trick to an entire business strategy.
What changes 2019 has brought in this field?
Well, 2019 has made video marketing an inseparable part of the business. A recent study revealed that more than half of the consumers prefer watching videos from brands more than any other type of content. Moreover, it is even more effective than entertainment.
One of the astonishing facts about this is that a video on a landing page has the capability of increasing conversion rates by over 80%. Consumers also have accepted the fact that such videos influence their buying decision as well.
It is quite evident that videos can be a versatile tool for salespeople throughout the entire purchasing cycle. Another remarkable change that 2019 has seen is people’s inclination towards raw and authentic content.
Most surprisingly, the unprofessional, lower quality videos have successfully caught their attention rather than the professional high-quality videos which are made under expert assistance.
Now when you know the importance of video marketing for your business, here are some tricks that will help you ace the art of making videos that can increase your sales
1. Understand the desires of your target audience
Understanding your target audience is the first ingredient that is needed to cook a delicious video. If you know your audience well, you can connect with them well. They can only relate to you when they know that you both share the same concerns.
Emphasize more on niche topics rather than something generic. This will help your video make its separate identity in the sea of other videos. Pick out topics that your audience can connect with or look for on the web. Such topics increase their interest in your videos and keep them glued to them.
2. Educate people about your products or services
While making a video, you must keep that in mind that people who visit your website want to know about the products you sell or the services you offer.
Words and images are not enough to give your website visitors a clear idea of your products and services and most importantly people do not have much time to thoroughly read about the details of your offerings.
In such a situation, video plays a major role in fulfilling the demand for details without wasting much time. As websites offer the best way to communicate how your products work you can make how-to videos and post them on your websites to make your audience know about their functionalities and usage.
3. Keep your videos short and precise
The duration of the video is also a matter of concern here. The people on the internet are impatient and that is why shorter videos with straightforward points attract them more than a video with a longer duration.
Such videos are simply considered non-engaging videos. If you need to convey a complex message to your audience, make sure that you break down the video into one or more simple concepts.
Understanding the relationship between the length of videos and viewer engagement will help you make videos that can engage your audience to a great extent.
4. Share your videos on multiple platforms
When your video is finally ready, you should gear up to promote it on different platforms. In order to do that you can simply play the video at an event or initiate a social campaign.
Additionally, you can also attach your video to each and every blog post and guest blog. Depending on the topic and genre, you have multiple options to start promoting it.
The basic guidelines of social media marketing on Twitter, Facebook and Linkedin can be very much helpful in this regard. Asking your social circle to share your video is certainly not a good idea. Take smart steps
- Optimize your thumbnail with a smile
- Use Adwords or Bing Advertising to promote your video on the basis of your requirements.
5. Use proof for your examples
When it comes to establishing your business online, showing proof for your claims is very important. This is the only way to earn the faith of your potential clients and make your company credible to them. Try to show your target audience how your company has helped others in fulfilling their requirements through your videos.
According to a study, more than 80% of people rely on online reviews as much as personal recommendations.
The above-mentioned tips will help you make videos that can increase your conversion rate to a great extent. So do not forget to consider these guidelines before stepping into the world of videos.
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